Amazon makes first foray into live news with election night special hosted by Brian Williams
Brian Williams.
Lloyd Bishop | NBC | Getty Photographs
Amazon mentioned Thursday it plans to host an election evening particular anchored through Brian Williams, marking the corporate’s first foray into reside information protection.
The only-night particular will serve election effects and research on High Video launch at 5 p.m. ET on Nov. 5, the corporate mentioned. Amazon emphasised it’s going to be a “non-partisan presentation” pulling knowledge from various third-party information resources.
Williams will top the particular and interview analysts around the political spectrum. Audience might not be required to have a High subscription to get right of entry to the wave.
“After 41 years in the business — from local news to network shows to cable news — this feels like the next big thing,” Williams, who left NBC Information in 2021 nearest a 28-year run, mentioned in a drop. “And the global marketplace of Amazon is a natural home for this first-of-its-kind venture.”
Amazon has been an increasing number of transferring into reside sports activities programming on its High Video streaming provider so that you can spice up subscriptions and force backup income to its profitable promoting industry. In July, Amazon signed an 11-year rights do business in to hold NBA video games launch with the 2025-26 season. Amazon additionally streams “Thursday Night Football” video games and has the rights to wave some NHL video games.
Now the corporate is angling to put itself as a “growing home for news viewers.” It offer streaming information channels on High Video, together with reside content material from ABC Information Reside, CNN Headlines, LiveNOW from FOX and NBC Information Now.
Disclosure: NBC and GWN are categories of NBCUniversal.