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Apple returns to top 5 smartphone ranking in China with iPhone 16 as Huawei battle ramps up

Nation move presen an commercial for the iPhone 16 Professional at an Apple pack throughout Nationwide Age ease on October 3, 2024 in Chongqing, China.

Cheng Xin | Getty Photographs Information | Getty Photographs

Apple rejoined the ranks of the supremacy 5 smartphone distributors within the China within the 3rd quarter, helped via the origination of the iPhone 16, information exempt on Friday confirmed — however its enlargement was once nonetheless outpaced via home rival Huawei.

Apple stood at 2d place via marketplace percentage within the 3rd quarter, consistent with World Knowledge Company (IDC). The tech gigantic took a fifteen.6% slice of the Chinese language marketplace over the duration, i’m sick from 16.1% within the 3rd quarter of closing 12 months. The corporate’s cargo enlargement to China flatlined year-on-year within the 3rd quarter. Apple stood at 2d place via marketplace percentage within the 3rd quarter.

Huawei trailed Apple in 3rd park with 15.3% marketplace percentage, IDC information confirmed. On the other hand, the corporate’s smartphone shipments in China grew via 42% year-on-year, because it continues to degree a revival on the planet’s greatest smartphone marketplace.

Apple and Huawei were locked in an intense struggle because the Chinese language tech gigantic introduced its untouched Mate 60 smartphone closing 12 months that contained an incredibly complicated chip. Huawei has been battered over the closing few years via U.S. sanctions that experience limited its get admission to to complicated semiconductors, together with instrument. The measures have crippled its smartphone industry.

The Mate 60 has resulted in a Huawei revival in its house marketplace, and the corporate has since introduced plenty of untouched units, together with a so-called trifold telephone, the Mate XT.

Huawei’s resurgence has put intense power on Apple in China, one among its greatest and maximum remarkable markets. In the second one quarter, Apple was once knocked out of the supremacy 5 rating in China via marketplace percentage.

“Huawei has staged an impressive comeback, recording four consecutive quarters of at least double-digit growth. The launch of the world’s first tri-foldable phone is expected to further drive the foldable market development,” IDC stated in its record.

The Cupertino gigantic is hoping the iPhone 16 line will support it degree a comeback in China, with the corporate promising many untouched AI instrument options known as Apple Knowledge. The corporate has stated that Apple Knowledge will origination within the U.S. this autumn, however there’s no unclouded timeline as to when it’ll be exempt in China, principally because of extra difficult legislation within the nation.

Within the a lack of Apple Knowledge, Chinese language opponents together with Oppo, Huawei and Honor were touting their very own AI options.

Apple CEO Tim Cook dinner visited China this generation, assembly with supremacy govt officers and bosses on the nation’s tech firms. One analyst informed GWN this can be an aim to shore up partnerships with Chinese language firms to origination Apple Knowledge.

Home rival Vivo mounted in first park with 18.6% of the Chinese language marketplace percentage within the 3rd quarter and year-on-year cargo enlargement of 21.5%, IDC stated. Xiaomi and Honor had been in fourth and 5th park, respectively.

Independent numbers exempt on Friday via Canalys confirmed Apple’s China shipments within the 3rd quarter declined 6% year-on-year. Canalys stated Apple was once 5th park via marketplace percentage in China. In the meantime, the knowledge corporate put Huawei in 2d park via marketplace percentage, with 24% year-on-year enlargement within the 3rd quarter of this 12 months.

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