‘Defend the Homeland’: DHS unveils placing fresh ICE fleet to spice up recruitment, visibility

The Section of Hometown Safety debuted a fleet of newly branded Immigration and Customs Enforcement cars Thursday, one of the eye society presentations within the company’s historical past. 

“We will have our country back,” DHS’s professional X put up says.

The high-profile starting, captured in a professionally produced rollout video on DHS’s X account, comes as the government intensifies regulation enforcement operations in Washington, D.C., underneath President Donald Trump’s contemporary crime crackdown.

The company has historically been extra discreet in its policing, with brokers wearing ordinary side road garments to behavior enforcement.

OVER 100K AMERICANS RUSH TO JOIN TRUMP’S MASSIVE ICE HIRING SPREE NATIONWIDE, DHS SAYS

Two ICE-branded cars parked facet through facet in entrance of the U.S. Capitol. The DHS rollout used to be introduced by way of X Thursday. (@DHSgov by way of X)

The video, seen just about 200,000 instances inside hours, options close-up pictures of the fresh fleet because it travels in the course of the family’s capital, passing landmarks, together with the Lincoln Memorial, the Capitol and the White Space. 

Dull army SUVs and pickup vans are geared up with purple and gold striping, massive gold “ICE” lettering at the aspects, and the slogan “Defend the Homeland.” At the rear, a gold-embossed “President Donald J. Trump” is prominently displayed.

The rap monitor “TOES” through DaBaby is featured prominently within the background, together with the lyric, “My heart so cold I think I’m done with ice (Uh, brr).” The video used to be shared by way of X with a recruitment hyperlink to JOIN.ICE.GOV.

TRUMP ADMIN UNLEASHES CRUCIAL RECRUITMENT CAMPAIGN WITH MASSIVE BONUSES TO BOLSTER ICE RANKS

A newly branded Immigration and Customs Enforcement GMC SUV is parked similar the Lincoln Memorial in Washington Thursday, Aug. 14, 2025. (@DHSgov by way of X)

Consistent with ICE’s recruitment web page, fresh officials are introduced aggressive salaries, paid federal vacations and a complete federal advantages package deal that comes with fitness, dental, visible and month insurance coverage, a leaving plan and a Thrift Financial savings Plan homogeneous to a 401(okay). Alternative incentives can come with tuition repayment, transportation subsidies, telework choices and get admission to to condition facilities.

The fleet rollout coincides with a surge in eye federal policing within the family’s capital. President Trump has briefly assumed keep watch over of the D.C.’s Metropolitan Police Department for 30 days. DHS says ICE, together with brokers from the Drug Enforcement Management, the FBI and the Nationwide Cover, are reinforcing MPD patrols and manning town checkpoints.

Immigration and Customs Enforcement cars are displayed in entrance of the White Space all through DHS’s fleet rollout Thursday, Aug. 14, 2025. (@DHSgov by way of X)

DHS Secretary Kristi Noem’s place of job discharged a fact sheet appearing the rollout displays broader enforcement good points in her first 200 days, together with a reported 93% subside in border encounters, a similar halt to unlawful migration via Panama’s Darién Hole and greater than 100,000 activity packages to ICE because the “Defend the Homeland” marketing campaign started. The segment has additionally reopened the Sufferers of Immigration Crime Engagement place of job and logged greater than 352,000 arrests since January.

The Space and Senate Hometown Safety Committee Republican press places of work didn’t straight away reply to Fox Information Virtual’s request for remark. The ICE union and company spokespeople had been additionally contacted.

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Crowd response to the rollout video on DHS’s X account used to be in large part sure Thursday, with replies from veterans, regulation enforcement households and alternative supporters. “

Keep up the excellent work, thank you for protecting us,” one consumer wrote.

Fox Information’ Greg Norman contributed to this record.