Gary Borman, Keith Urban’s Longtime Manager, Announces Retirement & Closure of Borman Entertainment After 50 Years

Longtime Nashville artist manager Gary Borman is retiring and closing down his namesake management company, Borman Entertainment, after a 50-year run, he announced Sunday (Feb. 22).

Borman, who’s appeared on Billboard’s Country Power Players list as the founder and president/CEO of Borman Entertainment, is 73. 

Keith Urban is currently Borman’s only remaining client, and is expected to announce new management shortly. The pair have worked together for 25 years.

“To say I’ve been lucky to have spent my time doing what I’ve loved would be an understatement,” Borman said in a statement obtained by Billboard.  “I’ve worked side by side with some of the most gifted artists. I’m grateful beyond words to all the teachers, artists, colleagues, collaborators, supporters, Lady Luck, as well as the adversaries and turbulent moments that sharpened my resolve and taught me how to manage emotion and life.”

Urban noted, “I’m so grateful to Gary (and my entire Borman Nashville family) for the most incredible and successful time together. It was extraordinary — what we were able to accomplish together — and I’ll forever be grateful for the creative and collaborative spirit we were all a part of for so long.  I wish Gary and everyone at Borman Entertainment the very best journey ahead and look forward to what the future holds for all of us.”

“Keith and I shared a journey not unlike brothers. The place that I have in my heart will remain warm and my mind filled with wonderful memories. I have been and will remain a fan,” Borman added.

Mickey Guyton and Lady A are among the acts Borman previously managed. A Pittsburgh native, he maintained offices in Nashville and Los Angeles.

Over the years, Borman Entertainment has also represented a wide range of acts that included The Yellowjackets, The Bee Gees, James Taylor, The Violent Femmes, Dwight Yoakam, Faith Hill, Steve Moir, The Rolling Stones and Natalie Cole.