Natti Natasha Sets New Record on Latin Airplay Chart With ‘Desde Hoy’

Natti Natasha returns to Negative. 1 on Billboard’s Latin Airplay chart with “Desde Hoy,” marking her first chart-topper since 2022 and her eleventh chief general.

The music, which ascends from Negative. 4 to crown the checklist dated June 21, achieves its height in its 18th month. That marks the longest climb to Negative. 1 for a music via a feminine soloist, unaccompanied via some other business, since 2009.

“Desde Hoy” takes over the total Latin Airplay score with 9.2 million target market impressions earned in the USA all the way through the June 6-12 monitoring month, consistent with Luminate; that’s a 31% expansion from the month prior. The monitor laws with the Largest Gainer honors, awarded weekly to the music with the best achieve in impressions a number of the 50 songs at the chart.

Particularly, “Desde Hoy” climbs to Negative. 1 later 18 weeks at the chart, marking the second-longest walk to the manage for a music via a solo feminine artist, unaccompanied via some other business, within the chart’s 30-year historical past. Colombian singer-songwriter Fanny Lu continues to have the longest climb to Negative. 1 for a music via a solo lady, unaccompanied via some other business, with a 20-week get up to Negative. 1 with “Tú No Eres,” in 2009.

“Desde Hoy” earns Natti Natasha her eleventh occupation Negative. 1 at the Latin Airplay chart, following “Mayor Que Usted,” with Daddy Yankee and Wisin & Yandel (one month in 2022). Plus, “Desde Hoy” marks her 3rd solo chart-topper, unaccompanied via some other business, later “Me Gusta” (2019) and “Noches En Miami” (2021). Each led for one month.

In different places, “Desde Hoy” additionally rebounds to its Negative. 1 top on Tropical Airplay, for a 5th month atop. Because of its radio haul, the music additionally re-enters the multi-metric Hot Latin Songs chart, at Negative. 45.