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Paris Hilton goes unexpectedly dark brunette in dramatic hair transformation

That’s hot!

Paris Hilton debuted dark brown locks as she walked the runway at the Gucci Cruise 2027 collection fashion show on Saturday, a big change from her usual platinum-hued tresses.

“The Simple Life” alum, 45, clad in a yellow-and-gold puff-sleeved dress, black boots, a fur coat, and a red handbag, also rocked side bangs.

Paris Hilton showed off a dramatic hair color transformation at a fashion show on May 16. AFP via Getty Images
The former reality star was walking the Gucci Cruise 2027 collection fashion show. AFP via Getty Images

The former reality star is clearly a big fan of the luxury brand.

Last month, she showed off her two kids, daughter London, 2, and son Phoenix, 3, whom she shares with husband Carter Reum, wearing Gucci outfits, in an Instagram video.

“That’s hot,” Paris told London as she tried on multiple sunglasses, adding, “You look iconic.”

“London, you look amazing, queen!” she continued.

Hilton also showed off some side bangs. Getty Images for Gucci
Hilton, seen here on May 8, 2026, is better known for blond locks. Getty Images for Edikted

“Mommy & me glam time ,” Paris captioned the video, adding, “Little London trying on all the sunnies She loves her #Gucci #MiniIcon ”

The DJ also attended the Gucci fashion show last month, wearing Gucci monogram head-to-toe during Milan Fashion Week.

Yesterday, Paris shared a carousel of videos and photos of herself going on a shopping spree at the Gucci store in Manhattan.

Hilton, seen here in April 2026, has almost always had blond hair. Diggzy / BACKGRID
Celebs watching her runway walk in the audience included Lindsay Lohan, Shawn Mendes, Mariah Carey, and Kim Kardashian. Getty Images

“The best shopping spree is a @Gucci shopping spree #GucciGirl ,” she captioned the pics.

Paris wasn’t the only celeb to be walking the runway.

Former NFL star Tom Brady made his runway debut wearing a head-to-toe black leather ensemble, and supermodel Cindy Crawford closed out the show.

Celebs in the audience included Lindsay Lohan, Shawn Mendes, Mariah Carey, and Kim Kardashian.


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