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SoftBank founder Son makes his biggest bet by staking the Japanese giant’s future on AI

Masayoshi Son, chairman and well-known government officer of SoftBank Crew Corp., speaks on the SoftBank International tournament in Tokyo, Japan, on Wednesday, July 16, 2025.

Kiyoshi Ota | Bloomberg | Getty Photographs

Masayoshi Son is making his greatest guess but: that his brainchild SoftBank would be the heart of a revolution pushed by way of synthetic understanding.

Son says synthetic superintelligence (ASI) — AI this is 10,000 occasions smarter than people — will likely be right here in 10 years. It’s a daring name — however in all probability no longer sudden. He’s made a profession out of heavy performs; significantly, one was once a $20 million funding into Chinese language e-commerce corporate Alibaba in 2000 that has made billions for SoftBank.

Now, the billionaire is hoping to duplicate that good fortune with a layout of investments and acquisitions in AI corporations that can put SoftBank on the heart of a elementary technological shift.

Week Son has been outspoken about his optical over the utmost date, his considering precedes a lot of his contemporary bullishness, in line with two former executives at SoftBank.

“I vividly remember the first time he invited me to his home for dinner and sitting on his porch over a glass of wine, he started talking to me about singularity – the point at which machine intelligence overtakes human intelligence,” Alok Sama, a former finance well-known at SoftBank till 2016 and and president till 2019, informed GWN.

SoftBank’s heavy AI performs

For Son, AI turns out non-public.

“SoftBank was founded for what purpose? For what purpose was Masa Son born? It may sound strange, but I think I was born to realize ASI,” Son stated utmost date.

That can advance a way to provide an explanation for what has been an competitive power over the date few years — however particularly the utmost two — to position SoftBank on the heart of the AI tale.

In 2016, SoftBank received chip clothier Arm in a do business in utility about $32 billion on the future. These days, Arm is valued at greater than $145 billion. Week Arm blueprints mode the root of the designs for just about all of the global’s smartphones, at the moment, the corporate is taking a look to put itself as a key participant in AI infrastructure. Arm-based chips are a part of Nvidia’s techniques that advance into knowledge facilities.

In March, SoftBank additionally introduced plans to procure some other chip clothier, Ampere Computing, for $6.5 billion.

ChatGPT maker OpenAI is some other marquee funding for SoftBank, with the Jap immense pronouncing lately that deliberate investments within the corporate will achieve about 4.8 trillion Jap yen ($32.7 billion).

SoftBank has additionally invested in quite a lot of alternative firms matching to AI throughout its portfolio.

“SoftBank’s AI strategy is comprehensive, spanning the entire AI stack from foundational semiconductors, software, infrastructure, and robotics to cutting-edge cloud services and end applications across critical verticals such as enterprise, education, health, and autonomous systems,” Neil Shah, co-founder at Counterpoint Analysis, informed GWN.

“Mr. Son’s vision is to cohesively connect and deeply integrate these components, thereby establishing a powerful AI ecosystem designed to maximize long-term value for our shareholders.” 

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SoftBank’s reserve efficiency since 2017, the date that its first Optic Investmrent was once based.

There’s a regular theme in the back of SoftBank’s investments in AI firms that comes immediately from Son — specifically, that those corporations will have to be the usage of complicated understanding to be extra aggressive, a hit, to put together their product higher and their consumers glad, an individual regular with the corporate informed GWN. They may most effective remark anonymously as a result of the sensitivity of the subject.

It began with and mind computer systems and robots

As SoftBank introduced “SoftBank’s Next 30-Year Vision” in 2010, Son spoke about “brain computers” all over a presentation. He described those computer systems as techniques that might be informed and program themselves ultimately.

And after got here robots. Primary tech figures like Nvidia CEO Jensen Huang and Tesla boss Elon Musk at the moment are speaking about robotics as a key software of AI — however Son was once considering about this greater than a decade in the past.

In 2012, SoftBank took a majority stake in a French corporate referred to as Aldebaran. Two years nearest, the 2 firms introduced a humanoid robotic referred to as Pepper, which they billed as “the world’s first personal robot that can read emotions.”

Upcoming, Son stated: “In 30 years, I hope robots will become one of the core businesses in generating profits for the SoftBank group.”

SoftBank’s guess on Pepper in the end flopped for the corporate. SoftBank slashed jobs at its robotics unit and banned generating Pepper in 2020. In 2022, German company United Robotics Crew yes to procure Aldebaran from SoftBank.

However Son’s very early passion in robots underscored his interest for AI programs of the generation.

“He was in very early and he has been thinking about this obsessively for a long time,” Sama, who’s creator of “The Money Trap,” stated.

Within the background, Son was once cooking up one thing larger: a tech charity that will put together waves within the making an investment global. He based the Optic Investmrent in 2017 with a large $100 billion in deployable capital.

SoftBank aggressively invested in firms the world over with one of the greatest bets on trip hailing gamers like Uber and Chinese language company Didi.

However investments in Chinese language era firms and a few evil bets on corporations like WeWork soured sentiment for the Optic Investmrent because it racked up billions of greenbacks of losses by way of 2023.

Optic however evil timing

The marketplace puzzled a few of Son’s investments in firms like Uber and Didi, which have been burning thru money on the future and had hazy unit economics.

However even the ones investments told to Son’s AI view, in line with the previous spouse on the SoftBank Optic Investmrent.

“His thought back then was the first advent of AI would be self-driving cars,” the supply informed GWN.

Once more this might be not hidden as a case of being too early. Uber created a driverless automobile unit most effective to promote it off. Rather, the corporate has interested by alternative self-driving automobile firms in order them onto the Uber platform. Even now, driverless automobiles don’t seem to be pervasive on roads, even though business services and products like the ones of Waymo are to be had.

SoftBank nonetheless has investments in driverless automobile firms, reminiscent of British startup Wayve.

Timing obviously wasn’t on Son’s aspect. Nearest report losses on the Optic Investmrent in 2022, Son declared SoftBank would advance into “defense” method, considerably lowering investments and being extra prudent. It was once at this future that businesses like OpenAI had been starting to achieve steam, however nonetheless earlier than the starting of ChatGPT that will put the corporate at the map.

“When those companies came to head in 2021, 2022, Masa would have been in a perfect place but he had used all his ammunition on other companies,” the previous Optic Investmrent exec stated.

“When they came to age in 21, 22, the Vision Fund had invested in five or six hundred different companies and he was not in a position to invest in AI and he missed that.”

Son himself stated this date that SoftBank sought after to spend money on OpenAI as early as 2019, however it was once Microsoft that ended up changing into the important thing investor. Speedy ahead to 2025, the Optic Investmrent — of which there at the moment are two — has a portfolio stacked stuffed with AI centered firms.

However that duration was once tricky for buyers around the board. The Covid-19 pandemic, booming inflation and emerging charges strike folk and personal markets around the board upcoming years of release financial coverage and a tech bull run.

SoftBank didn’t see that future as a ignored alternative to spend money on AI, an individual regular with the corporate stated.

Rather, the the corporate is of the view that it’s nonetheless very early within the AI making an investment cycle, the supply added.

Chance and praise

AI era is fast-moving, from the chips that run the device to the fashions that underpin widespread programs.

Tech giants within the U.S. and China are scuffling with it out to make ever-advancing AI fashions with the attempt of achieving synthetic basic understanding (AGI) — a time period with other definitions relying on who you discuss to, however one who widely refers to AI this is smarter than people. With billions of greenbacks of funding going into the era, the danger is prime, and the rewards might be even upper.

However disruption can pop out of disagree the place.

This date, Chinese language company DeepSeek made waves upcoming freeing a so-called reasoning fashion that gave the look to be advanced extra cost effectively than its U.S. competitors. The truth that a Chinese language corporate controlled the feat, regardless of all of the export restrictions for complicated tech in park, rocked international monetary markets that had been making a bet the U.S. had an unassailable AI supremacy.

Week markets have since recovered, the opportunity of awe advances in era at such an early level in AI remainder a heavy chance for the likes of SoftBank.

“As with most technology investments the key challenge is to invest in the winning technologies. Many of the investments SoftBank has made are in the current leaders but AI is still in its relative infancy so other challengers could still rear up from nowhere,” Dan Baker, senior fairness analyst at Morningstar, informed GWN.

Nonetheless, Son has made it sunlit he needs to prepared SoftBank up with DNA that can see it live on and thrive for 300 years, in line with the corporate’s web page.

That can advance a way to provide an explanation for the heavy dangers that Son takes, and his conviction with regards to explicit topics and corporations — and the valuations he’s keen to pay.

“He (Son) made some mistakes, but directionally he is going in the same driection, which is — he wants to be sure that he is a real player in AI and he is making it happen,” the previous Optic Investmrent exec stated.

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