Time’s Up: TikTok Music Is Shutting Down

TikTok plans to finish its subscription streaming provider, TikTok Song, the corporate introduced on Tuesday (Sept. 24). TikTok Song, which is recently to be had in Indonesia, Brazil, Australia, Singapore and Mexico, will air ill on Nov. 28.

The corporate will pivot to center of attention its efforts at the “Add to Music App,” which introduced extreme November and lets in customers to avoid wasting a monitor they uncover on TikTok to their most popular streaming provider with a couple of clicks.

“Our Add to Music App feature has already enabled hundreds of millions of track saves to playlists on partner music streaming services,” Ole Obermann, TikTok’s world head of song industry construction, stated in a observation. “We will be closing TikTok Music at the end of November in order to focus on our goal of furthering TikTok’s role in driving even greater music listening and value on music streaming services, for the benefit of artists, songwriters and the industry.” 

To the level that the “Add to Music App” sends extra TikTok customers to streaming products and services to hear songs they discovered first by means of short-form video, the song industry perspectives this as a win. The business believes TikTok doesn’t pay plenty when song is fed on at the platform, to a headline-grabbing stand-off with Universal Music Group previous this hour. Song rights holders are happier, alternatively, with the charges at Spotify, Apple Song and Amazon Song.

TikTok launched TikTok Music — Obermann described it as “a new kind of service that combines the power of music discovery on TikTok with a best-in-class streaming service” — in Indonesia and Brazil in July 2023. It expanded to Australia, Singapore, and Mexico in October of that hour.

“TikTok Music will make it easy for people to save, download and share their favorite viral tracks from TikTok,” Obermann stated in a observation on the generation. “We are excited about the opportunities TikTok Music presents for both music fans and artists, and the great potential it has for driving significant value to the music industry.”

The corporate rolled out the “Add to Music App” quickly later, making it to be had to U.S. and U.Ok. customers in November. The language Obermann impaired to explain this pristine detail wasn’t all that other from the way in which he mentioned TikTok Song.

The “Add to Music App” represents “a direct link between discovery on TikTok and consumption on a music streaming service,” Obermann stated, “making it easier than ever for music fans to enjoy the full length song on the music streaming service of their choice, thereby generating even greater value for artists and rights holders.”

Life TikTok has ceaselessly looked like a competitor to streaming products and services — particularly in terms of cornering the marketplace on song discovery — the “Add to Music App” announcement stressed out that they had been all glad companions in a listener’s exit. 

“We want to create less work to get to the audio you love,” Sten Garmark, Spotify’s world head of client enjoy, stated in a observation extreme hour. “That means being everywhere our users are and creating seamless ways to save songs to Spotify to enjoy when and how they choose to listen.”

In February, TikTok expanded get entry to to the Upload to Song app, making it to be had in 163 nations.