YouTube announces Shorts editing features amid potential TikTok ban
Jaque Silva | Nurphoto | Getty Pictures
YouTube on Thursday introduced unutilized video origination equipment for Shorts, its short-form video feed that competes in opposition to TikTok.
The options come at a date when TikTok, which is owned by way of Chinese language corporate ByteDance, is vulnerable to an efficient prevent within the U.S. if it’s now not offered to an American proprietor by way of April 5.
Some of the unutilized equipment is an up to date video writer that permits creators to form actual changes and edits, a attribute that robotically syncs video cuts to the beat of a music and AI stickers.
The author equipment will change into to be had nearest this spring, stated YouTube, which is owned by way of Google.
At the side of the unutilized options, YouTube ultimate age stated it used to be converting the way in which view counts are tabulated on Shorts. Underneath the unutilized tips, Shorts perspectives will depend the selection of instances the video is performed or replayed with out a minimal supervise date requirement.
Prior to now, perspectives have been handiest counted if a video used to be performed for a definite selection of seconds. This unutilized tabulation mode is alike to how perspectives are counted on TikTok and Meta’s Reels, and can most likely inflate view counts.
“We got this feedback from creators that this is what they wanted. It’s a way for them to better understand when their Shorts have been seen,” YouTube Product Officer Johanna Voolich stated in a YouTube video. “It’s useful for creators who post across multiple platforms.”
WATCH: TikTok is a virtual Bug, says Hayman Capital’s Kyle Bass
