YouTube launches weekly top podcast list to rival Spotify and Apple
A Youtube podcast microphone is detectable on the Selection Podcasting Brunch Offered By means of YouTube at Austin Right kind Resort in Austin, Texas, on March 8, 2025.
Mat Hayward | Selection | Getty Photographs
YouTube is solidifying its playground in podcasts.
The corporate on Thursday introduced the inauguration of a weekly lead podcast presentations chart, rivaling the ones from Spotify and Apple.
Podcasts akin to “The Joe Rogan Experience,” “Kill Tony” and “Rotten Mango” these days lead the YouTube chart.
Alphabet-owned YouTube stated podcasts earn multiple billion per thirty days energetic perspectives. The platform is essentially the most most popular provider for taking note of podcasts, beating out Spotify and Apple, Edison Analysis stated in October.
Ben Meiselas, co-founder of The MeidasTouch Podcast, stated YouTube offer the most efficient cost-per-mile, or charge in step with thousand impressions, than alternative platforms.
“YouTube just isn’t a place where you drop your content from other sources,” stated Meiselas. “We want to focus on making YouTube a channel the way people watch cable news.”
MeidasTouch has just about 5 million subscribers on YouTube and averages round 350 million perspectives a year. The podcast could also be shared on Spotify, Apple Podcasts, Substack and Patreon.
Video podcasts proceed to be a dominating power within the media soil and feature been a customery point out at this moment’s Upfronts.
Spotify has endured to amplify within the length, paying out greater than $100 million to podcast publishers and podcasters international within the first quarter of 2025 and providing video help.
Then again, YouTube’s payouts to creators and quantity of customers put together the platform crucial for podcasters in search of an target audience.
YouTube’s Weekly Lead Podcast Displays Chart is most effective monitoring podcasts within the U.S. and can be up to date each Wednesday, rating the presentations by way of keep tabs on pace.